Companies are always looking for ways to increase their revenue. They’re always in search of a better way to reach their customers and prospects. Technology, whether it’s artificial intelligence or something else, is the answer. There are many ways that AI can improve marketing campaigns, from increasing customer conversion rates to improving customer service.
Adding the right AI-powered marketing tools to your tech stack can help put you ahead of the competition. If you need to choose the right tool for you, reading this Smartwriter review could help you make the right decision.
Or, keep reading to learn more about the three main ways artificial intelligence can help marketers generate more revenue.
Increase customer conversion rates
It’s easy for marketers to focus on traffic and leads, but that’s not the end of the story. You also need to convert those leads into customers.
One way that artificial intelligence can help you increase conversion rates is with personalized marketing. By using AI-powered tools, you can send personalized emails or other messages to your prospects based on their interests, purchase history, demographics, and so on.
Another way is with chatbots. Chatbots are automated programs that simulate conversations with humans. When someone contacts your company through a chatbot, they’ll be able to get information about your products or services without having to talk to another human being. That means that if someone wants more information about your products, they won’t have to wait around on hold while you’re busy talking with somebody else—they’ll just talk with your chatbot instead!
Chatbots may seem like a small detail in the grand scheme of things, but they can really make an impact in terms of customer conversions. Personalizing content and adding value by answering questions help marketers generate more revenue.
Improve Customer Service
If your company employs customer service staff, then you know it’s not easy. They’re often flooded with calls and emails, and customer service representatives are often stressed about meeting their quotas.
Thankfully, artificial intelligence can help with the workload. With AI technology in place, customer service staff will be able to spend less time handling simple inquiries and more time on more complicated cases.
AI is also great for providing proactive customer service. It can provide customers with instant responses to their questions before they even ask them, which means they’ll be less likely to contact your company in the future. A study by American Express found that only 30 percent of shoppers would contact a company after receiving an offer or product recommendation via email. With AI in place, that number could go up significantly – meaning fewer contacts for your customer service team.
Deliver a personalized experience to each customer.
In the past, marketers were able to personalize their marketing campaigns by targeting specific groups of people. However, now they can send a personalized experience to every single customer.
One way that companies are doing this is through email. For example, let’s say you’re hosting a free webinar about content marketing and you want to advertise it through email. You could create a template, but then you would only be sending the same message to everyone who signed up for your email list. Nowadays, though, many companies are using artificial intelligence technologies to personalize each email they send out. This means each person gets an individualized message based on what they’ve been interacting with in the past.
Smart marketers use this technology to make better decisions about who their target market is and how best to reach them. They can find out more about potential customers and then craft more relevant messages for those individuals that will resonate with them. It doesn’t matter if you’re selling shoes or knives: A personalized experience delivered through email will help your business generate more revenue.