“We only have one future, and it will be made of our dreams, if we have the courage to challenge convention.” – Soichiro Honda


 “I just wouldn’t give in, no way.” – Soichiro Honda


 “I think best when I have a wrench in my hands.” – Soichiro Honda


 “If you make a superior product, people will buy it.” – Soichiro Honda


 “Profound belief in something allows every individual to find an immense inner force, and to overcome his or her failings.” – Soichiro Honda


“You don’t measure a man’s greatness by his physical size, but by his acts, by the impact he makes on human history.” – Soichiro Honda


 “I would have to put in the necessary time, but nothing could stop me from succeeding.” – Soichiro Honda


 “Action without philosophy is a lethal weapon; philosophy without action is worthless.”- Soichiro Honda


“When you place yourself in situations where there are no alternatives, a kind of freedom is born in you, the freedom that comes from a decision you made from which there is no turning back.” – Soichiro Honda


 “We all have the right to our crazy dreams.” – Soichiro Honda


 “Women are the largest untapped reservoir of talent in the world.” – Soichiro Honda


 “Success represents the 1% of your work which results from the 99% that is called failure.” – Soichiro Honda


 “I forced myself to be enthusiastic.” – Soichiro Honda


 “I enjoy working, and it isn’t because I’m president that I would deprive myself of that pleasure!” – Soichiro Honda


 “Real happiness lies in the completion of work using your own brains and skills.” – Soichiro Honda


 “There are… qualities which… lead to success. Courage, perseverance, the ability to dream and to persevere.” – Soichiro Honda


 “I let no one disturb my concentration… Even hunger could not disturb me.” – Soichiro Honda


 “When you fail, you also learn how not to fail.” – Soichiro Honda


 “Instead of being afraid of the challenge and failure, be afraid of avoiding the challenge and doing nothing.” – Soichiro Honda


 “Many people dream of success. To me, success can only be achieved through repeated failure and introspection.” – Soichiro Honda


“I don’t regret the thousands of times I came home empty-handed, having lost all my ammunition and bait. When the days get as gloomy as that, then you know you will soon find the treasure…” – Soichiro Honda


 “Hope, makes you forget all the difficult hours.” – Soichiro Honda


“In the lab, 99 percent of the people are working on lost causes. The modest percentage of success, nevertheless, serves to compensate for all the rest of the effort.” – Soichiro Honda


 “The laboratory of a factory is the best place to learn about failure!” – Soichiro Honda


 “A company is most clearly defined not by its people or its history, but by it’s products.” – Soichiro Honda


 “I’d sooner die than imitate other people… That’s why we had to work so hard! Because we didn’t imitate.” – Soichiro Honda


 “Success is 99% failure.” – Soichiro Honda


 “If you hire only people you understand, the company will never get people better than you are. Always remember that you often find outstanding people among those you don’t particularly like.” – Soichiro Honda


 “If I’d had to manage my company myself, I would have very quickly gone bankrupt. Why should a man… spend his days seated behind a desk, twiddling his thumbs to pass the time?” – Soichiro Honda


 “I finally became an independent man, a real man, master of his legs, head, destiny, of his timetable and the risks he knew he should take.” – Soichiro Honda


 “A diploma is less useful than a ticket to a movie.” – Soichiro Honda


 “It wasn’t necessary to be born a nobleman or rich to succeed in life.” – Soichiro Honda


 “There is a Japanese proverb that literally goes ‘Raise the sail with your stronger hand’, meaning you must go after the opportunities that arise in life that you are best equipped to do.” – Soichiro Honda


 “Man is not interesting without some imperfection.” – Soichiro Honda


 “90% of success is failure.” – Soichiro Honda


“The value of life can be measured by how many times your soul has been deeply stirred.” – Soichiro Honda


 “Enjoying your work is essential. If your work becomes an expression of your own ideas, you will surely enjoy it.” – Soichiro Honda


“Each individual should work for himself. People will not sacrifice themselves for the company. They come to work at the company to enjoy themselves.” – Soichiro Honda


 “What we learn through failure becomes a precious part of us, strengthening us in everything we do. So let the tough things make you tougher.” – Soichiro Honda


“We will not be content with this victory alone [first win in F1]. We will study why we won and aggressively apply those winning technologies to new cars.” – Soichiro Honda


 “My biggest thrill is when I plan something and it fails. My mind is then filled with ideas on how I can improve it.” – Soichiro Honda


 “The day I stop dreaming is the day I die.” – Soichiro Honda


 “We do not make something because the demand, the market, is there. With our technology we can create demand, we can create the market. Supply creates its own demand.” – Soichiro Honda


 “[On going to university but having no desire of getting a diploma or doing any exams] The only thing that interested me was acquiring knowledge that I lacked as quickly as possible.”- Soichiro Honda


 “Every human being has the desire to improve.” – Soichiro Honda


 “If it’s something a person can do, then it’s something I can do. What is there that a person can do that I can’t do? That’s what I always said.” – Soichiro Honda


“Each individual should work for himself – that’s important.” – Soichiro Honda


 “People will not sacrifice themselves for the company. They come to work at the company to enjoy themselves. That feeling will lead to innovation.” – Soichiro Honda


 “Think young and quest for the ‘three joys’: creating, buying and selling.” – Soichiro Honda


 “Where 100 people think, there are 100 powers; if 1,000 people think, there are 1,000 powers.” – Soichiro Honda


 “Do not imitate others.” – Soichiro Honda


 “Success is only 1% of your work, and the rest – bold overcoming of obstacles. If you are not afraid of them, success will come to you itself.” – Soichiro Honda


 “I wanted to be Number 1 in the world, not just Japan.” – Soichiro Honda


“It wasn’t necessary to be born a nobleman or rich to succeed in life.” – Soichiro Honda


 “I just wouldn’t give in, no way.” – Soichiro Honda


 “I think best when I have a wrench in my hands.” – Soichiro Honda


 “If you make a superior product, people will buy it.” – Soichiro Honda


 “Profound belief in something allows every individual to find an immense inner force, and to overcome his or her failings.” – Soichiro Honda


 

“(Studying at university and running a business at the same time) I was like a hungry man who had to listen to long explanations of dietary laws and their effects instead of being given something to eat.” – Soichiro Honda


 “You don’t measure a man’s greatness by his physical size, but by his acts, by the impact he makes on human history.” – Soichiro Honda


 “I would have to put in the necessary time, but nothing could stop me from succeeding.” – Soichiro Honda


 

“I forced myself to be enthusiastic.” – Soichiro Honda


 “I enjoy working, and it isn’t because I’m president that I would deprive myself of that pleasure!” – Soichiro Honda


 “Real happiness lies in the completion of work using your own brains and skills.” – Soichiro Honda


 “There are… qualities which… lead to success. Courage, perseverance, the ability to dream and to persevere.” – Soichiro Honda


 “I let no one disturb my concentration… Even hunger could not disturb me.” – Soichiro Honda


 “A diploma is by no means a sure ticket to life.” – Soichiro Honda


 

“I don’t give a damn for the diploma. What I want is the knowledge.” – Soichiro Honda


 

“When you fail, you also learn how not to fail.” – Soichiro Honda


 “I will become the Napoleon of mechanics!” – Soichiro Honda


 “I too, one day, would be like Napoleon, small and famous.” – Soichiro Honda


 

“Racing improves the breed.” – Soichiro Honda


 

“I don’t regret the thousands of times I came home empty-handed, having lost all my ammunition and bait. When the days get as gloomy as that, then you know you will soon find the treasure…” – Soichiro Honda


 “Hope, makes you forget all the difficult hours.” – Soichiro Honda


 

“In the lab, 99 percent of the people are working on lost causes. The modest percentage of success, nevertheless, serves to compensate for all the rest of the effort.” – Soichiro Honda


 “The laboratory of a factory is the best place to learn about failure!” – Soichiro Honda


 “A company is most clearly defined not by its people or its history, but by it’s products.” – Soichiro Honda


 

I’d sooner die than imitate other people… That’s why we had to work so hard! Because we didn’t imitate.” – Soichiro Honda


 

“Success is 99% failure.” – Soichiro Honda


 

“If you hire only people you understand, the company will never get people better than you are. Always remember that you often find outstanding people among those you don’t particularly like.” – Soichiro Honda


 “If I’d had to manage my company myself, I would have very quickly gone bankrupt.” – Soichiro Honda


 

“Why should a man… spend his days seated behind a desk, twiddling his thumbs to pass the time?” – Soichiro Honda


 “I finally became an independent man, a real man, master of his legs, head, destiny, of his timetable and the risks he knew he should take.” – Soichiro Honda


 “A diploma is less useful than a ticket to a movie.” – Soichiro Honda


 

“My biggest thrill is when I plan something and it fails. My mind is then filled with ideas on how I can improve it.” – Soichiro Honda


 

“There is a Japanese proverb that literally goes ‘Raise the sail with your stronger hand’, meaning you must go after the opportunities that arise in life that you are best equipped to do.” – Soichiro Honda

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