How The Outdated Techniques Are Ruining Your Business?

How The Outdated Techniques Are Ruining Your Business?

Methods to generate sales have changed with time. For the betterment of your business, do not insist on old-school tactics. Keeping oneself up-to-date with the new techniques is important for the business to prosper. The best way to boost your sales is to follow the new tactics and say goodbye to the old ones.

Here are the following outdated techniques that are useless now;

How The Outdated Techniques Are Ruining Your Business?


Cold calling was successful in the 70’sand ’80s but now it is an outdated technique. This tactic paints a negative image of you and your company. It shows that you are desperate, weak and you have no other choice left. One must approach prospects with an up-to-date tactic nowadays that is warm calling.


Pressuring your prospects and being aggressive was a thing once but not in the 21st century. Now, it is the quickest way to lose a sale. If they do not like the sales process provided by you, they will quickly move onto the next one.

A wise move would be; never to pressurize your prospect.

Product Demonstration:

This tactic is three decades old. In old times, stepping into a boardroom demo was the way to get information. Today, everyone has access to the internet. Meaning, everyone can get the info through the internet.

As a result, showing demos in person is useless. Leads are more into the product that can solve the problem. They care about culture and values.

One Pitch Fits All Approach

This strategy in this technology-evolved era does no good. Customers are more into personalization. They are empowered to do their research on the companies before purchasing the products. Therefore, your focus should be on the lead.

Overlooking Social Media:

You are wrong if you think, you are too old to promote your business on social media. Promote your business through social media accounts. You cannot only use it to generate new leads but also interact with users. Regularly update your content, posts, and photos.

Telling and not asking:

There was a time when our prospects had no choice but to listen. They had less information than the salesperson. Convincing them now about what they need or not is a good idea.

One must never make assumptions. You must try to understand your client’s situation first.

Moving too fast:

You must balance your retention instincts and sales instincts. Avoid moving through the sales process hastily. You might miss the warning signs. Not all customers are good. So slow down and take your time.

Working Alone:

You must work with a sales coach or a sales manager. Handling everything all by yourself can be a headache. Managing your performance is important. Look for a senior person to help you with the sales process. Analyze your skills by meeting the sales mentor regularly.


Calling a prospect three times a day along with two follow-up emails is too much. You might call it the relentlessness of admirable hard work. Truth is, it will give away an impression of ‘disorganized’ and bombardment.


Many times, products do not live up to the customer’s expectations. Always refrain from ‘overpromising’. It can lower the reputation of your company ruining your image and business.

Harping about the features or functions is a bad approach. Remember, honesty is the best policy. Talk about your product’s value and the specific benefits.

Not Using Technology

The advent of modern technology has vastly changed how sales are generated. Now, companies equip their sales teams with the best resources to yield fruitful results. So, if you haven’t been using them, it’s about time you bring the change. Choose one of the best sales enablement tools, such as Content Camel, and provide your sales reps with useful tools. This is surely going to pay off.

Long story short, the old is gold rule has no value in the modern world concerning business methods. To boost your business, stay up-to-date. Never ignore the needs and situations of your customer. Know when it is the right time to ask for a sale.

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