The beauty and attractiveness of Indian ethnic clothing have been preserved from time immemorial, and the glitter and majesty of the prominent ethnic clothes – saree, salwar suit, and lehenga – have long captivated western society. With the advent of new trends and fashion, brilliant fashion designers combined western and ethnic sensibility to create fusion clothing, which surprised the worldwide fashion world. The traditional finery and glamour of Indian ethnicwear for girls were merged with the sophisticated styles, cuts, and comfort of western clothing, which naturally increased the appeal of Indian ethnic wear in the worldwide market.
The Reasons behind Indian Women’s Ethnic Wear’s Global Popularity
The rising popularity of Indian ethnic wear in the worldwide market may be due to a variety of causes.
1. Western and traditional fashion collide
Western fashion is noted for its degree of formality, suave elegance, fine cuts, and high-end fashion, which leads the worldwide fashion runway, but Indian traditional clothing is known for its splendor, luxury, and gorgeousness. Modern fashion designers have combined these two sensibilities to create the latest designer sarees, which come in a variety of materials and fashionable styles, as well as the latest salwar kameez, which come in a variety of designs and cuts, and the latest lehenga choli, which is a mix of comfort and chic style.
2. Suitable for Formal Occasions
During festive holidays such as Navratri, Diwali, Dussehra, Karwa Chauth, and Eid, traditional and ethnicwear for girls have always been the favorite, and Asians living abroad love to dress in traditional outfits with a touch of innovative style to celebrate the festivals in their genuine spirit. Even those from the western culture who attend these events like experimenting with their style and prefer fashionable ethnic clothing to traditional western attire.
3. High-Quality Product at a Decent Price
The decline of ethnic fusion clothing was mostly due to poor garment quality and exorbitantly expensive pricing. Modern artists and artisans have made reparations by increasing the clothing’ quality, design, and finishing, while internet e-commerce sites have made these items affordable, with additional discounts and offers, making Indian ethnic wear a cost-effective and viable option for a wide range of customers from around the world.
4. Boosting Online Marketing
The increased usage of E-Commerce by India’s numerous small, medium, and large-scale firms is one of the key causes for the rising popularity and demand of Indian ethnic wear in the worldwide market in recent times. The robust e-commerce network has enabled Indian designers and artisans to reach out to the global fashion scene, as well as facilitate foreign trade. People from all around the world may now learn about Indian traditional fashion and ethnic wear, explore the clothing and even make an order through online ethnic wear retailers. Traditional embroidered sarees, designer salwar kameez, lehenga choli, tunics, kaftans, and Kurtis, as well as delicately made Kurtis, are more popular among worldwide customers.
5. Bollywood made it popular
The rebirth of Indian ethnic clothing has also been aided by the Indian television and cinema industries. Most people get their fashion inspiration from their favorite Bollywood stars and divas, from Kajol, Aishwarya Rai Bachchan, Madhuri Dixit, and Vidya Balan to the younger generation of actresses like Deepika Padukone, Katrina Kaif, Sonam Kapoor, and Priyanka Chopra, who are all seen wearing fashionable sarees, designer lehenga style sarees, and lehenga choli. The global demand for Indian ethnic clothing has been driven by the return of traditional fashion in Bollywood.