How to Create a B2B Social Media Strategy in 9 Easy Steps

Many B2B organizations still rely on old-school approaches like paid advertising, trade exhibitions, and cold calling to bring in new clients. B2C enterprises should significantly invest in organic techniques such as SEO and social media to gain clients. Indeed, B2B social media doesn’t work the same way as B2C social media, but it may still have a beneficial impact on B2B firms’ ability to get new clients and achieve their sales targets. B2B organizations nowadays need a social media plan to be successful.

The Benefits of B2B Social Media

B2B enterprises can achieve great results when they use social media correctly. According to research by Weidert, a whopping 54% of B2B marketers say they’ve gotten leads from social media. More than half of B2B buyers use social media to do their homework; moreover, eighty-four per cent of VP and C-level buyers use social media to impact their purchase decisions. When developing new business through B2B social media, most organizations don’t have a strategy in place. More than three-quarters (72 per cent) of B2B marketing agencies and marketers claim to have a defined social media plan.

What Are the Benefits of Having a B2B Social Media Strategy Documented?

You won’t know if you’re spending money wisely, meeting your KPIs, or targeting the right audiences if you’re only posting on a few different platforms regularly without tracking your outcomes (KPIs).

Follow these nine steps to creating a detailed and comprehensive social media plan for B2B.

Initiate KPIs

KPIs are the first step in developing a social media strategy. KPIs have to be time-bound and detailed. Other typical KPIs include:

Gaining an additional 200 Twitter followers per month

20 per cent increase in Facebook post-interaction (likes, clicks, shares and comments) within 60 days. Within 30 days, increase social media traffic by 15%.

In the first quarter, increase social media conversions by 10%.

When you clearly understand your desired KPIs, it becomes easier to determine the steps necessary to get there.

Decide on a method of measuring KPIs.

Make sure that you or your digital marketing agency have a plan in place before you begin posting on social media. 

Make a list of the social networks you intend to use.

Finding the most efficient platforms is essential for a well-documented B2B social media strategy. As with B2C, some platforms work best for B2B:

Most Fortune 500 organizations utilize LinkedIn as their primary social network. When it comes to B2B marketers’ usage of LinkedIn to disseminate their material, it’s the most popular platform by far.

For B2B content distribution, Twitter is the second most popular site and the second location that marketing executives resort to when searching for high-quality information.

59% of marketers disseminate their material using YouTube. Only email, LinkedIn, and print are more productive B2B channels than this one.

If you’re looking to get the most out of your B2B social media efforts, Facebook, Instagram, and LinkedIn are the most acceptable options.

Optimize Your Online Presence Through the Use of Social Media

Make sure your profiles are optimized once you’ve decided on a platform. Precise representations of your logo and eye-catching cover images should be posted on social media sites like LinkedIn, Twitter and YouTube. Search engine optimization (SEO) companies have a secret weapon that may help you increase the number of views and clicks on your social media posts.

Observe Your Competitors’ Posts a Second Time

Check out what your rivals are doing with B2B social media before you start developing content or posting on social media. Find out where they’re active, how many followers they have, how often they post, what sort of voice they employ, and how many of their postings are promotional (paid) instead of organic. Create a social media competitive analysis report with the data you’ve gathered and distribute it to your team. As long as you don’t duplicate their content verbatim, you may use your information to learn from their successes and failures so that you can improve your approach.

The Best B2B Firms’ Strategies Should Be Examined

Find out what successful B2B firms in your sector and beyond are doing on social media in addition to looking at your competition. For example, IBM has more than 241,000 members and 38 million views on social media. They produce engaging videos that tackle today’s most pressing topics, tell captivating stories and spotlight key opinion leaders.

Salesforce, another well-known B2B business on LinkedIn, with over 1.2 million followers. Like IBM, they use today’s concerns to pique the interest of their followers by creating content around them. You may learn a lot from other firms’ marketing strategies.

 Produce Social Media-Related Content

You’ll need material for your B2B social media sites that you can upload. The following are examples of good B2B content creation practices:

Create content for various consumer personas at multiple points in their purchasing process. You want to ensure that all of your consumers are being reached at all of their different stages.

Ensure that you’re covering both the top and the bottom of the funnel with information. A blog article or white paper would be at the top of the funnel, while a demo video or testimonials page would be at the bottom.

Use visual aids such as films, photos, memes, graphs, and the like. People use social media as a source of visual inspiration, so be sure to include eye-catching graphics in your postings.

Showcase your coworkers and business partners. This humanizes your business and helps to build consumer loyalty. It’s possible to add staff profiles, behind-the-scenes images from corporate events, and interviews with management.

Respond to current events and hot subjects in your field to establish your expertise and authority. Use social media to stay up to date on the latest developments in your area. Building a relationship with industry leaders is usually a brilliant idea since their endorsement offers you credibility.

Publish a combination of original and curated information, such as blog entries, white papers, ebooks, product videos, and webinars. Between 50 and 75 per cent of the time, you should be posting third-party connections to other websites.

Change the frequency and timing of your blog articles. Research suggests that Thursday is the most fabulous day to post on Facebook, while the optimum time to post on social media, in general, is between 10 a.m. and 3 p.m. on weekdays. As a result, you should experiment to find what works best for you and your followers. To keep your audience interested, publish at least once a day on all of your social media accounts.

It’s time to schedule your social media posts.

To schedule your articles, you must have your material ready to go. Bulk scheduling articles and receiving insights on the optimum time to post may be done with the help of technologies.

Measuring Your Outcomes

Now is the moment to evaluate the results of your social media marketing? Were your key performance indicators met? Make adjustments to your social media plan if you didn’t meet your KPIs. If you didn’t meet your KPIs, analyze why.

B2B social media strategy with the help of Kito Infocom helps you achieve your goals, increase revenue and secure long-term success for the firm. With the right tools, you can keep an eye on the performance of your campaign and make adjustments to ensure that your target audience is being reached.

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