With the rise of social media, we have seen a new type of listening: Social Listening. This is where you monitor and analyze what people are talking about on social media channels to solve problems and generate leads for your business. But how do you use social listening? Here, we will discuss how to use social listening effectively to work for your business.
1. Identify What is Important to Your Customers
Before you start using social listening, you need to identify what’s essential for your customers. What products and services do they care about? What problems are they facing? How can your product or service help them solve these problems? If you know the answers to these questions, it becomes easier to use social media listening effectively. You can then use the questions as a filter to monitor what your customers are saying and how they’re talking about related topics.
2. Monitor Your Brand Mentions
Social listening can monitor what people say about your brand on social media channels like Facebook, Twitter, and Instagram. Use tools like Hootsuite (we use them daily and find them to be one of the best social listening tools on the market), Mention, Talkwalker, or Brand24 to monitor your brand online. You can use these tools to see who’s talking about your company and what they’re saying. If you want to track more than just people discussing your brand, then Monitor Backlinks is an excellent way to go as well. It shows you a list of the backlinks on social media channels, blogs, and forums that mention your brand by tracking keywords related to your company.
3. Track Your Competitors
Now that you have an idea of what people are talking about on social media channels, it’s time to monitor what they’re saying about your competitors. You can use the same tools to monitor your brand mentions. You can also search for keywords related to your competitors on Google Alerts or Mention to keep a closer eye on what people say about them online.
4. Monitor for Problems and Questions
One of the best ways to use social media listening is to solve customer service problems. If you already have a customer support team, you can use social media monitoring to find customers struggling with your product or service and assist them immediately. This may also help you solve other recurring problems that your customers might be having. You should also monitor for questions about your products and services to make sure that they’re happy with your customer support.
5. Track Trends and Inform Your Marketing Strategy
Social media listening is a great way to stay updated with industry news and trends. Your customers are likely talking about the same events that you’ve seen covered in the news. If you’re not covering topics your customers care about, they’ll search elsewhere for information. Smart marketers also use social media listening to find influencers who could help them spread their message and expand their reach.
6. Create Content Based on What You Find
This research is useless if you don’t use it to create content. If your customers are talking about a certain topic, write an article or create another type of content based on what they’re saying. This will attract more people interested in the same things that they are and ultimately help you grow your business.
Whether you’re just starting up or have been running a business for years, social media listening is a great way to determine what your customers want and who you should be targeting. To make the most of it, you need to know what topics your customers care about and monitor those keywords.