Promotional apparel is an effective marketing tool your business can use to increase brand awareness and generate sales. It’s a powerful, cost-effective way to market your company’s product and services to a broad audience.
Among other benefits, following promotional apparel trends will boost customer loyalty and satisfaction, increase conversation rates and sales revenue, and position your brand as a leader in your industry.
Now, let’s dive into the top five promotional apparel trends to watch in 2022.
Trend #1: Eco-Friendly and Sustainable Products
As the world becomes more aware of the environmental impact of fast fashion, consumers are looking for ways to reduce their carbon footprint. This is where eco-friendly clothing comes in.
When planning your promotional apparel, look into sustainable materials like recycled cotton, organic linen, hemp, or bamboo. Focus on creating a low environmental impact from production to disposal.
This approach will help consumers feel good about wearing your brand and reflect your company’s forward-thinking values.
Trend #2: Wireless Products
Wireless products are a great option for promotional apparel because they’re highly coveted, sought-after, and something modern consumers genuinely use and value.
Some examples of branded wireless products you could use for promotion include:
- Wireless earphones or headphones
- Fitness or smartwatches
- Wireless Bluetooth speakers
Trend #3: Virtual Events and Giveaways
With more and more businesses moving towards work-from-home setups, virtual events are becoming increasingly popular. Your business can jump on this trend by hosting virtual events and giving away promotional apparel.
For example, you could host an online trivia or board game night via video conferencing software like Zoom or Google Meet. Employees could win promotional apparel bundles as a prize, like beanies, hoodies, socks, and other trendy items.
Trend #4: Custom Products
Today’s consumers seek products customised to suit their unique interests and needs. For example, you might have seen personalised socks for sale that customers can have printed with their pet’s face—so why not apply this same principle to your brand?
According to Forbes, 71% of consumers feel frustrated when their shopping experience is impersonal. By tailoring your products to consumer needs, you can boost your return on investment and build a stronger relationship with your customers.
Trend #5: Activewear and performance apparel
Activewear (or, more specifically, athleisure) has been a huge trend over the past few years, and it’s showing no signs of slowing down any time soon. Comfortable, cozy, and casual, this type of fashion is a popular choice for running errands or catching up for coffee with friends.
Personalised activewear, like tracksuits, sweatbands, racerback tanks, and moisture-wicking clothing, is a fantastic way to show off your brand and promote a healthy, active lifestyle.
Boost your brand today
Promotional apparel boasts huge benefits for businesses large and small, from building brand awareness, making a strong impression at conferences and trade shows, to boosting customer loyalty. You can create a powerful marketing campaign to take your business to new heights by following these top five trends.