If you plan to hire a company for your marketing needs, it’s important to understand the difference between an SEO company and a marketing company. While some companies offer both services, not all SEO companies provide marketing services, and not all marketing companies are good at SEO. If you choose a company that handles marketing only, you could discover that your website isn’t getting found the way you’d hoped. Here’s what to consider.

What Is SEO, Anyway?

SEO, or search engine optimization, is the process of using keywords and other search engine-friendly pieces of information on your website and social media accounts. When you do that well, your company’s site and other information appears in the search engines, either at or near the top. That’s how customers find you. You could have the best product in the world, but you’re not going to make much money selling it if no one knows about it. With good SEO, potential customers will find you much more easily.

What Is Marketing?

Marketing isn’t the same as SEO. You can market your company without using the internet,. You can advertise on radio, TV, and in newspapers or magazines, as well as through flyers and billboards. Those methods were very common before so much of what people look for moved online. Now, you need a marketing company that offers SEO services or, better yet, an SEO company that can show you how to get found by clients who will be searching online for what you’re offering.

What Do Companies Gain From Using SEO?

By using an SEO company like Status Labs, companies gain the ability to capture the attention of people looking for what they’re selling. Yes, it’s important to market your company, but you need that search engine ranking before anyone even sees your online marketing efforts. That makes SEO the most important part of the equation.

For a while, keyword stuffing became a problem for companies using SEO because they were doing it incorrectly. You need a quality SEO company to make sure the right keywords are added, and that they aren’t being overused. When SEO is handled properly, you’ll have a much better chance of showing clients you have what they need and can help them solve their problems. 

How Does an SEO Company Help With Success?

By hiring an SEO company like Status Labs, you can expect help and support from a premier online reputation management and SEO firm. Status Labs has offices around the world and clients in more than 40 countries, so you’ll receive localized help and support you can rely on. The goal of working with an SEO company is to make sure your company and its products are getting found.

You want to be ahead of your competition in the rankings, so you’ll be the most likely to receive business from clients who find you. Through an SEO company, you get the opportunity to see where you rank, understand what changes would benefit you, and adjust accordingly, all while partnering with a company you can trust to help you increase your client base.

Can You Expect SEO Needs To Remain the Same?

SEO is constantly evolving, and that’s why working with Status Labs is so important. The company’s ability to flex and change course based on any new data or information it receives is one of the biggest reasons to work with Status Labs for your SEO needs. Whether you’ve already had some SEO-based success in the past or you’re not sure where to go next, the right SEO company makes all the difference.

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